The importance of a good cover letter

June 19, 2008 3:37 pm Cover Letters

Most job seekers by now understand the necessity of a resume while conducting a job search. However, many do not realize how important a cover letter is to the process. How important is it? Many human resources professionals say the cover letter can have as much, if not more impact on whether or not a candidate is granted a job interview.

A cover letter is a job candidate’s opening to present his best marketing and sales pitch. Sure, a resume is vital and outlines your qualifications. A cover letter, though, is your chance to sell yourself on the most vital characteristics desired by the company and the position you seek. In essence, it is your statement as to why you must be concerned as a possible best match for the position.

The problem for many is that if a job posting does not specifically state that a cover letter is requested, they do not send one. This is a big mistake. In fact, at times, this is a test or prescreening step by the employer. There are many stories of people who have been told they either received or did not receive an interview based on their submission, or lack thereof, a cover letter.

Even people who do submit cover letters when requested by employers often fail to understand the seriousness of this personal sales tool. Some throw together a quick, meaningless paragraph. This not only does not make use of the cover letter opportunity, but often leaves the resume without review.

An effective cover letter must answer key questions that an employer asks him or herself before considering inviting you for a job interview. These include:

• Why are you interested in the position?
• Why are you a good fit for the position?
• Why is this position right for you?
• Why is now a good time for you to move into this position?